OCF began in 2014 as an initiative to incorporate all the rich history present in Our Carolina Foothills while promoting our area as a unique tourist destination. We are now a not for profit organization dedicated to working directly with each of the town’s management and business owners to enhance the quality of life for its’ residents and visitors. 


This year’s focus is based around preparing for the 2018 World Equestrian Games opportunity. We have expanded ART OF THE HORSE (equestrian + arts) to become a regional project bringing tourism and media to the Foothills region. Ultimately this project will earn monies for OCF to continue its’ marketing campaigns. This year’s project carries the theme ONE WORLD, ONE VISION which we feel incorporates the World Equestrian Games and our own vision of working together as an economic, geographic community.


A large focus early this year was to prepare our businesses for the anticipated +300,000 visitors to the area through a large resurgence of the One Minute Ambassador which covers knowledge of our area, improved customer service through soft skills teaching and creates a unified message that is sure to make visitors feel welcome and encourage return visits for years to come.


We will bring back TASTE of Our Carolina Foothills, a food & wine event in a new format for 2019. This will allow us to continue highlighting the strength of our region’s agricultural roots with a focus on our wineries and artisanal food establishments. Culinary tours that embrace our Southern heritage and traditions continue.


Proceeds will go back into marketing and promoting Landrum, Tryon, Columbus, and Saluda.




Our Carolina Foothills is organized exclusively for charitable and educational purposes within the meaning of 501(c)3 of the IRS code of 1986 & its successor statutes including but not limited to educating the public on the small towns in the Carolina Foothills.



To advance the quality of life for residents & enhance the visitor experience through marketing campaigns and events that highlight our Carolina Foothills uniqueness.


Our Tagline

“Four Towns, Two States, One Great Experience!” reinforces that state lines do not matter.

We will continue to focus on our EAT, STAY, PLAY theme to promote all levels of local

tourism-related businesses.

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